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Raffles Romance 2012 – Our first benchmark of future trends for wedding shows

This video captures the behind the scenes of how Hannah Chong and team at Heaven’s Gift revamped the Raffles Romance Wedding Show on 31st March 2012. “Raffles Romance” is a bi-annual wedding fair to market Raffles Hotel’s wedding packages with other related wedding services provided by her external partners. Since its inception, the event has been run in conventional booth spaces like any other hotel weddings.

The concept for the wedding show revamp was birthed in a casual lunch with Hannah and Celian Skandrani (Director of F&B). A sincere question was sparked off from Hannah to Celian: Are wedding fairs still effective, do you think it is time for a change? This unplanned conversation set the first wedding show trend for future : Explore Bridal Shows with a New Attitude!