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“We are One Community” – Touch Charity Gala
This is our second Charity Gala with TOUCH, and we have been commissioned to assist TOUCH to craft their branding and fund raising strategies for 2017. We must say this comes as a leap of growth for Heaven’s Gift, as we evolve from a special events planner to a special events and brand consultant.
With every client, we didn’t want to create something familiar and stereotyped, in fact in every event with Heaven’s Gift, we believe to internalise the vision of our client, and craft a story that everyone can relate.
And for a while, we noticed that the works of charity organisation is often forgotten, simply because not every one understood what was really provided and are take care of by each organisation. At the end of the day, everyone should give, because We are One Community, and that was the brand message we have positioned for TOUCH. No matter who you are, or what you do : We are One Community, Be Part of The Giving Family.
Initially the journey to convince the management was never as easy, we have proposed unconventional and radical ways to reach the heart of the people in Singapore, but we have also learnt at the end of the day, the ownership of the strategies really lies in the hands of the management and their team. At this end of our services, we are happy that since the time we are with TOUCH, we have helped to raise above 2.2 million with the 3 events, to God Be The Glory.
